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Why Search Intent Optimisation Matters for Sustainable Organic Growth
By @searchintentoptimisationtips
Understanding the Real Driver Behind Search Rankings For years, SEO conversations revolved around keywords. People asked "which terms should I target?" and built content around those exact phrases. But Google has moved far beyond simple keyword matching. Its algorithms now focus on understanding what a user actually wants when they type a query. This shift makes search intent the foundation of any strategy that aims for lasting results. When you align your content with the
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